KLIM
Milk
Insight: Milk as a product hasn’t changed since its conception.
Big Idea: Some things, like milk, just don’t need fixing or fancy updates, but that can be difficult to understand in a world of all things new. That’s why we’re giving milk an update, but don’t worry, only where it needs it; on the outside.
Art Direction: Harper Herman
Copywriter: Hank Ihle