New York Blood Center
NYBC
The Brief:
Get Gen Z and all their friends to donate blood during January, and throughout the year with a message of encouragement rather than fear.
The Work:
In the end our group presented two ways in. Here is the final presentation that was given to the whole agency (BBH USA).
They loved it!
Behind the Scenes:
Take a look at the working docs for the final ideas. These pdfs will give you a better idea of how I like to work through ideas.
